Ana Palencia
Sostenibilidad con propósito
La integración de los objetivos de sostenibilidad en las empresas ha transformado su gestión y el propósito se ha convertido en el faro que guía en relación con su aportación a la sociedad. Unilever tiene el propósito de promover un estilo de vida sostenible en nuestro día a día y tiene evidencias sólidas para decir que las marcas con propósito crecen, las personas con propósito prosperan y las compañías con propósito perduran.
Sostenibilidad con propósito: hacer el bien, haciéndolo bien resalta el papel de la comunicación como pilar básico de la transparencia de las empresas con sus diferentes grupos de interés. También muestra cómo el Plan de Unilever para una Vida Sostenible (USLP) se integra de manera activa en la estrategia del negocio. Esta estrategia ha marcado el desarrollo de la compañía desde 2010 con una visión a largo plazo (2020), y ha ayudado a comunicar su propósito y a trasladar su evolución a la sociedad.
En esta obra, Ana Palencia une sus dos pasiones: la comunicación y la sostenibilidad; e incluye una revisión desde los tres ámbitos que han marcado su día a día, durante 25 años: el consumidor, la comunicación y el desarrollo sostenible. Son ámbitos cada vez más interdependientes y claves para construir un futuro mejor cada día.
ISBN: 9788417942168
Encuadernacion: Rústica
Publish Date: 2019
Page Count: 160
Dimensiones: 15,3 x 23 cm
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In addition to cost benefits and environmental benefits, switching to solar power also can provide companies and organizations with an aggressive advantage. Companies that adopt solar technology are noticed as environmentally conscious and energy-efficient, and also this might help increase their reputation and competitiveness. Furthermore, businesses that adopt solar technology will benefit from increased profitability, because they are in a position to reduce their energy costs and boost their important thing.
It’s also important to notice that the technology behind solar technology is rapidly advancing, and new advancements are increasingly being made on a regular basis. For instance, the efficiency of solar energy panels is consistently increasing, allowing for more energy to be generated from an inferior amount of panels. In addition, new innovations, such as for example floating solar energy panels and solar energy panels which are incorporated into building materials, are making it simpler and much more cost-effective to consider solar technology.
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